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| Recommendations: |
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Krueger, R. A. & Casey, M. A. (2000). Focus groups. A practical guide for applied research (3rd ed.). Thousand Oaks: Sage. |
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This book is an excellent, easy to read practical guide, containing
convenient tips, illustrative examples and indicating possible pitfalls
where caution is advisable. After an introductory chapter comprising the
main characteristics of focus groups and a historical sketch there are
chapters on planning focus groups, developing and ordering questions,
finding and selecting participants, skillful moderating as well as
analyzing and reporting focus groups results. The book is completed by
chapters on different styles of focus group research, on adapting and
modifying the focus group methodology and a discussion of the scientific
quality of focus groups.
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| (no cover available) |
Bloor, M., Frankland, J., Thomas, M. & Robson, K. (2001). Focus groups in social research. London: Sage. [Paperback]
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Many of the aspects of focus group research are discussed with reference to experiences with
real focus group studies. From a more scientific point of view the first chapter encompasses theoretical background and possible uses of focus groups.
The following chapters deal with methodological aspects from composition of groups through preparation and conduct
to analysis and reporting. Virtual focus groups are discussed in the last chapter.
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| Generic references: |
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Krueger, R. A. & Casey, M. A. (2000). Focus groups. A practical guide for applied research (3rd ed.). Thousand Oaks: Sage. |
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| (no cover available) |
Morgan, D. L., Krueger, R. A. & King, J. A. (Eds.). Focus Group Kit (Focus Group Kit, Vol. 1-6). Thousand Oaks: Sage. |
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Morgan, D. L. (1997). The focus group guidebook (Focus Group Kit, Vol. 1). Thousand Oaks: Sage. |
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Morgan, D. L. & Scannell, A. U. (1997). Planning focus groups (Focus Group Kit, Vol. 2). Thousand Oaks: Sage. |
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Krueger, R. A. (1997). Developing questions for focus groups (Focus Group Kit, Vol. 3). Thousand Oaks: Sage. |
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Krueger, R. A. (1997). Moderating focus groups (Focus Group Kit, Vol. 4). Thousand Oaks: Sage. |
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Krueger, R. A. & King, J. A. (1997). Involving community members in focus groups (Focus Group Kit, Vol. 5). Thousand Oaks: Sage. |
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Krueger, R. A. (1997). Analyzing and reporting focus group results (Focus Group Kit, Vol. 6). Thousand Oaks: Sage. |
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| Focus groups in marketing research: |
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Goebert, B. & Rosenthal, H. (2001). Beyond listening: Learning the secret language of focus groups. New York: Wiley & Sons.
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Langer, J. (2001) The mirrored window: Focus groups from a moderator's point of view. Ithaca: Paramount Market Publishing.
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| Focus groups in academic research: |
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| (no cover available) |
Barbour, R. S. & Kitzinger, J. (Eds.) (1998). Developing focus group research: Politics, theory and practice. London: Sage. [Paperback] |
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| (no cover available) |
Bloor, M., Frankland, J., Thomas, M. & Robson, K. (2001). Focus groups in social research. London: Sage. [Paperback] |
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Fern, E. F. (2001). Advanced focus group research. Thousand Oaks: Sage. [Paperback] |
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Greenbaum, T. L. (1999). Moderating focus groups: A practical guide for group facilitation. Thousand Oaks: Sage. [Paperback] |
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Morgan, D. L. (1997). Focus groups as qualitative research (2nd ed.). Thousand Oaks: Sage. |
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Schensul, J. J., Lecompte, M. D. & Borgatti, S. P. (Eds.) (1999). Enhanced ethnographic methods: Audiovisual techniques, focused group interviews, and elicitation techniques (Ethnographer's Toolkit, Vol. 3). Walnut Creek: Altamira Press. |
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| (no cover available) |
Stewart, D. W. & Shamdasani, P. N. (1990). Focus groups: theory and practice (Applied Social Research Methods Series, Vol. 20). Newbury Park: Sage. [Paperback] |
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Vaughn, S., Schumm, J. S. & Sinagub, J. M. (1996). Focus group interviews in education and psychology. Thousand Oaks: Sage. [Paperback] |
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